In Chenxi County, Hunan Province, there's a unique breed of native chicken known as Shu Yuanliang’s chickens—chickens that wear glasses. At first, this might sound strange, even unbelievable. People wear glasses to improve their vision, but why would chickens need them? It turns out that these chickens were facing a serious problem that led to an unusual solution.
In September 2004, Shu Yuanliang bought his first batch of local chickens. After just over a month of raising them, he noticed a disturbing issue: the chickens were constantly pecking at each other. Some died daily, and the surviving ones were often bald or severely featherless. Within a short time, nearly 80% of the flock had been lost. The original native chickens in Chenxi were usually calm and not aggressive, especially when raised freely. But in Shu Yuanliang’s crowded yard, the situation was chaotic.
Frustrated by the constant fighting, he tried various methods to solve the problem, but nothing worked. Then, when he sold the first batch of chickens, he realized how important feathers were in determining their value. A feathered chicken could sell for up to 11 yuan per pound, while a bald one was only worth 5 yuan. This revelation made him think deeply about the role of appearance in the market.
In Chenxi, people prefer live chickens, especially during festivals, and feathered chickens are seen as more desirable and even symbolize free-range quality. That’s when the idea came to him: what if the chickens couldn’t see clearly? If they wore glasses, maybe they wouldn’t fight as much. He experimented with simple homemade glasses and found that the results were promising. The number of fights dropped significantly, and the chickens also gained weight faster.
By September 2005, Shu Yuanliang introduced his first batch of “glasses-wearing†chickens to the market. The dealers were impressed—they looked like naturally raised birds and were easier to handle. Prices increased, and demand grew quickly. Encouraged by this success, he invested in a mold-making factory to produce lightweight, comfortable glasses that didn’t harm the chickens.
From 2005 onward, he also started using glasses on pheasants, achieving similar success. The efficiency of his farming improved dramatically, and his business began to flourish. What started as a quirky idea turned into a profitable and innovative practice that captured the attention of both locals and buyers alike.
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