Walking in the supermarket, a large number of biscuits, egg yolk pies, and puffed foods occupy half of the snack foods, and people are increasingly keen to buy these baked goods. Baked food companies are gradually catering to the market, increasing the development of new flavors and new products, and constantly seeking new ways to win customers' attention. In order to win the market better, it is necessary for the bakery food companies to briefly analyze the current market situation.
1. The competition is cruel, the brand is the key
The biggest competitiveness of baking companies lies in the brand. The better the brand image, the stronger the market competitiveness. In terms of current market conditions, the competition in the bakery industry can be said to be extremely cruel. Throughout the development of the baked goods market such as cakes, Weifang and Yipinxuan are taking the middle and high-end routes, mainly for the consumer groups with higher consumption power, so the products are to meet the consumers' taste and taste requirements; Bell and Other competitions are the market share of schools and supermarkets; the company is based on the advantages of low prices; in addition to these brands, there are large and small cake shops and cake shops, to a certain extent. It also affects sales in the bakery industry.
2. Production tends to be specialized and standardized
With the continuous introduction and implementation of national industry standards, many companies have developed a series of standards on raw materials, processing, production processes, products, testing, etc. on the basis of industry standards to ensure the high quality of products. In order to further ensure the quality of the products, many baking companies began to communicate with professional research and development of food research institutions, universities and related industries in the development of new products and the restoration of traditional products. In the basic raw materials, Food Additives, production processes Strengthening professional cooperation in packaging materials, packaging machinery and food machinery, providing strong support for product innovation, product quality and product improvement, process improvement, etc., making the production of the baked food industry more professional. Standardize the road.
3, the high-end market has become the focus of competition
Biscuits and potato chips are a fast-growing category. However, in recent years, competition between domestic and foreign brands has been fierce. Foreign big brands and well-known powerful enterprises from Hong Kong and Taiwan have entered the market with strong strengths. They have set a positive example for domestic brands. Domestic famous brands such as Master Kong and Shanghaojia have been competing with foreign brands such as Danone, Kraft and Lego, and they continue to improve product quality. Accelerate the research and development of new products, increase marketing and promotion efforts, and seize the share of China's leisure food market with each skill. In addition to the strong national brands such as Master Kong and Shanghaojia, domestic brands such as Tingyi and other local brands are gradually emerging. They will gradually extend from the development of low-end products to mid-to-high-end products. The Sugar Wine News Network Research Center believes that with the implementation of the market access system, the bakery food industry has entered the "threshold" improvement, and the domestic baking market competition has gradually entered the vicious competition of "price war", stepping into product quality and products. R&D is the core benign competition track. With the increase of consumer income and brand awareness, some products are of low quality, and enterprises lacking in characteristics will gradually withdraw from the market stage.
The industry believes that with the improvement of the living standards of modern people, the accelerated pace of life, and the increasing demand for various baked goods in daily life, this market has incalculable prospects. A person who has worked in the baking industry for many years said that the current variety of bread, pastry, and cakes are being welcomed by more and more young people and children, and there is no doubt about the broad market prospects.
Experts believe that the competition in the future baking industry is the competition of product technology, and "the development of products requires a strong technical team, from the ingredients, modulation and baking of bread and pastries, seemingly simple, which contains a lot of technical content. If the enterprise is reluctant to invest and the products developed are not accepted by the market, they will be eliminated by the market."
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