No matter how many stores Starbucks has opened in China, teahouses have been deeply integrated into Chinese culture. There are more than 500 teahouses in Beijing, some of which are high-end venues, and the target group is wealthy consumers. The waiters wore elegant traditional costumes, the background music was played by guzheng, and the air was filled with the aroma of oolong tea. At the end of the 1970s, the price of a cup of tea in a teahouse was only 2 cents. Today, 100 grams of premium tea in a high-end tea shop can cost thousands of yuan. Rich consumers may drink tea with friends or business partners throughout the afternoon or evening.
In China, tea is more than just a drink, it is part of culture. As disposable income continues to increase, the growing interest in expensive tea stores is also natural. It is worth noting that this is at the time when Starbucks is accelerating its expansion in China. The company regards China as a “first-class opportunity†and plans to triple its total number of stores in the next three years. Other coffee operators have also opened stores in China.
A teahouse in Beijing does not seem to be disturbed by nearby Starbucks. The person in charge of the teahouse said, “The coffee shop will attract some consumers, but they are all people who don’t understand tea.†Company managers and government officials will choose tea houses, and many corporate executives also find the best way to strengthen business relationships— Drinking tea while talking about business, many teahouse business days are better than weekends.
Going to the teahouse is usually in the 40s or older. In contrast, cafes are more attractive to young Chinese. When a young person who likes coffee becomes a middle-aged person, can the tea house continue to prosper? The industry believes that the iPhone generation will return to the tradition when it gets old. Lin Zhengping, who went to the coffee shop and went to the teahouse to talk about business, believes that the teahouse will continue to exist. "If there is a teahouse next to the coffee shop, I certainly choose a teahouse. This is a Chinese tradition, we are Chinese."
No matter how many coffee shops are opened in China, some of the traditional culture has been firmly rooted in the hearts of Chinese people and will not succumb to the power of globalization.
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