Hao Bo: China's feed machinery is about to enter the age of large and medium scale

On November 29th, 2011, at the handover ceremony of the “Zegranwang” SZLH1068 of Jiangsu Zhengchang Group, when the 45-55-ton “Zegra King” was unveiled, the red veil was unveiled at the moment, attracting visitors to the scene. Applause. This is currently the largest production capacity granulator in China. Hao Bo, chairman of Jiangsu Zhengchang Group, demonstrated the positive skills of Zhengchang in front of 400 domestic large and medium-sized feed enterprises, 56 national international representatives, and several officials of the Ministry of Agriculture. And the outstanding achievements in product innovation.

Zhengchang is an "old name" mechanical enterprise, was born in 1918, formerly known as Zhenchang Oil Mill. With the launch of the first domestically produced 45-type granulator in 1974, Zhengchang also embarked on the road to the production of feed machinery. In 2003, Zhengchang, after completing restructuring of the state-owned enterprises, continued to introduce new products under the guidance of Hao Bo. Now it has become one of the largest feed machinery processing equipment and whole plant engineering manufacturers in China. The business involves feed machinery equipment, storage and drying. Complete sets of equipment, cattle and sheep feed complete sets of equipment, straw renewable energy complete sets of equipment and other fields.

From the production of 25 tons of granulation equipment when it was launched in 1995, 35 tons of granulation equipment when it was researched and developed in 2005, and to the birth of 45-55 tons of “Chip King” today, Hao Bo was interviewed by this magazine. Zhengchang's achievements have been interpreted as "professionalism, stability and innovation." He said that using innovative processes and products to lead the development of China's feed industry is a goal that Zhengchang has been pursuing. In the future, Zhengchang will continue to focus on the field of feed machinery.

“Chip King” prepares for the feed industry 5-15 years ago. FAM: When Zhengchang launched the 45-55 tons of “Chip King”, what was the consideration?

Hao Bo: Zhengchang's research on feed technology is generally 10 to 15 years ahead of schedule. The launch of “Chip King” is also a preparation for our China feed industry after 5-15 years. With the trend of scale, intensification and internationalization becoming more and more obvious, China's feed machinery will also enter the age of large and medium scale. The launch of Zhengchang “Chip King” has not only greatly saved investment costs, processing costs, and management costs for feed companies, but also created value for feed companies for stronger and greater development. For example, the four “smart grain kings” can produce 200-220 tons in one hour, and eight in the same production in China. Therefore, our work is very meaningful in terms of saving manpower and costs and improving production and efficiency.

FAM: In addition to the “Chip King”, what improvements did Zhengchang make this year?

Hao Bo: How many years ago, like most domestic companies, we feel that we can use our equipment as long as the equipment can make it. Today's Zhengchang always thinks about how to create higher value for customers in feed processing technology and equipment.

For aquatic products equipment, it is our goal to increase our efficiency by 15% over normal equipment. If the domestic counterparts produce 4 tons, Zhengchang can produce 4.5-4.6 tons. This kind of machine with the same power, the output of Zhengchang equipment is high, and it is value for the feed mill in a very competitive situation. Zhengchang also researches the palatability of aquatic products and special aquatic products to meet the requirements of animal growth. Through Zhengchang's research work, we provide good feeds to our customers, improve the bait factor, and the benefits customers receive are value.

In addition, Zhengchang introduced the "suckling pigs chute technology", "a new type of cattle feed technology" and "the removal of Salmonella broiler feed technology", which directly affect the quality of feed and feed companies in the core competition technology The key technologies and equipment have achieved a corresponding improvement in their feed ratio, egg production rate and milk production rate.

The next phase will focus on the research of expanded equipment FAM: How is the sales of Jiangsu Zhengchang Group in recent years?

Hao Bo: Compared with before the restructuring in 2003, Zhengchang's annual sales maintained a growth rate of 30%, and the products were mainly feed-efficient and supporting engineering plants, among which particle equipment accounted for about 65% of the domestic market share. Aquatic products As a positive product of Zhengchang, mechanical equipment has always been very good sales. From January to October this year, Zhengchang has completed more than 1.7 billion sales.

FAM: What is the development of overseas business in these few years?

Hao Bo: Zhengchang's international business covers more than 80 countries and regions in Southeast Asia, the Middle East, Africa, Europe, Oceania, and South America. It has more than 5,900 pelletizer users, and more than 7,000 pelletizers are distributed in China and around the world. . At the annual meeting of large-scale feed industry companies, we also invited customer representatives from 56 countries to participate.

In the expansion of overseas business, Zhengchang's biggest gain is cooperation in order to win together. Helping customers to create higher value than other companies, customers can recognize you, coupled with supporting services, foreign customers will be more and more optimistic about positive Chang.

FAM: This year's domestic aquafeed puffing line has developed particularly fast. What is Zhengchang's situation on puffing equipment?

Hao Bo: Zhengchang currently has 4 kinds of puffing equipment of 5 tons, 8 tons, 10 tons, and 15 tons. Relatively few products are researched and developed. However, it is not that Zhengchang will not be a puffing machine, but we have focused on R&D. During the period, Zhengchang will mainly tackle large-scale feed processing equipment. The next stage will be to study the expansion equipment, such as aquatic extruders and raw material extruders. What needs to be emphasized is that Zhengchang’s research is not only about researching machinery, but also researching what feeds will be used to make animals grow faster and have lower feed-to-meat ratios.

The future will not deliberately pursue the listing of FAM: In the current economic environment, where is the opportunity for feed machinery companies?

Hao Bo: In the past two years, the macro-control measures adopted by the government have had a certain impact on the development of the domestic feed industry. However, most of the feed companies have done very well. They have developed toward the path of specialization and they no longer pursue quantitative measures. Instead, it puts forward higher requirements on quality, rewards and value. For feed machinery enterprises, whoever can provide customers with equipment and processes that create value, save energy, save energy, invest in the province, and invest in the province will be able to stand in the market. At the same time, China's feed companies have grown from small to large, and they will surely grow like large European and American companies into large-scale and large-scale enterprises, producing companies with an output of up to 300 tons. As a result, feed companies also have new demands for large-scale equipment.

Several major feed machinery companies in the world, such as the Austrian Andritz Group and the Swiss Buhler Group, will all settle in Fuyang. Together with the US CPM (which has been acquired by Zhengchang) and Zhengchang, Fuyang has become a veritable world feed machinery. Town of. In such a large environment, the presence of outstanding companies will bring new opportunities for the development of the company and achieve common development.

Zhengchang has done a lot of basic research and product research and development work for the rapid development of China's feed industry, but Zhengchang is not entirely a feed mill, and we are concerned about farmers because the feed mill ultimately creates value for his farmers. .

FAM: Where do you think the profits of feed companies are now?

Hao Bo: The profitability of feed companies mainly depends on scale, quality and management. The University of Queensland bullies and bullies, the larger the scale of feed mills, the easier it is to control raw materials, control costs, ensure product quality, and in addition to good management, profits are higher than their peers, and they have advantages in competition. The feed machinery factory only provides part of the benefits and profits for the feed mill, mainly relying on each feed company to explore and accumulate.

FAM: What strategic blueprint does Zhengchang have in the future? Will it be cross-industry and diversified?

Hao Bo: Professionalism, stability, and innovation are the core competitiveness of Zhengchang. Zhengchang has been only making grain, oil, feed machinery and engineering. It is precisely because of this profession and the stability of the company. Zhengchang's all scientific research is also centered on mechanical engineering, making Zhengchang's equipment very efficient and has obvious advantages. In the future, Zhengchang will continue to work on grain, oil, feed machinery and engineering to provide equipment for the grain, oil and feed industries. Our core goal is to be professional, improve product quality, and provide stable products for feed mills.

Zhengchang I always think that is not very successful, but only to do a little professional. If Zhengchang is diversified, it will not have much energy to do research on feed machinery. In addition to providing equipment for feed companies, Zhengchang will also provide corresponding services to develop research work that will benefit the company and benefit the customers.

FAM: Are you planning to list Zhengchang in the future?

Hao Bo: No consideration so far. Zhengchang obtained the listing qualification in 1998 and was the first batch of companies approved to be listed in China. However, due to many reasons, Zhengchang did not go public. After the company's listing, it becomes a public company. All things must be under the sun and it is under pressure. After restructuring, Zhengchang's senior management personnel are basically company shareholders. There are no differences between the internal mechanism and the listed company, and they are more flexible than listed companies. Therefore, Zhengchang did not finally explore and pursue listing for many years. In addition, the machinery industry is not listed, and foreign machinery companies such as Buhler and CPM are not listed. Andritz is part of the listing.

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