"Hang is tea, tea is the national drink." On April 20 this year, it was the first national tea drinking day determined by the legislative form of Hangzhou. On this day, Xiaoshan held a series of colorful drinking tea day activities for the first time. Tea knowledge, mobilize the whole people to know tea, love tea, drink tea, start the tea brand, and promote the tea culture.
Tea farmers: selling "Dongfeng" to sell tea
Xiaoshan tea has a long history. Longjing tea is a traditional tea product of Xiaoshan. Weng, Daicun, and evolution are the key towns of Xiaoshan tea production. The area of ​​pickable tea gardens is about 17,000 mu.
This year, Xiaoshan Spring Tea was postponed for more than 10 days, but this does not hinder sales. Yesterday, the reporter learned from the Xiaoshan tea market that this year's Xiaoshan local tea, the output is less, the price is expensive, and the sale is very good. Especially after Qingming, before the rainy season, the price of famous tea is kept at around 1,600 yuan per kilogram, and the price of bulk tea is about 600-1000 yuan per kilogram. Compared with last year, prices generally rose, and the increase was about 9%.
A tea shop owner told reporters that because of the long rainy season, the output of some spring teas this year is not too good. Some high-grade tea production has been reduced, and the output has dropped by 10%-20%. "This year, with the help of the national drinking tea day, the tea prices of our tea farmers can also be sold higher." Wang Dabo, who has more than 30 years of tea experience in Wangcun Village, Qianshan, told reporters.
At present, the sales of Xiaoshan famous tea, Sanqing Tea, is also very popular, especially before the rain, the mountain tea grown in five or six hundred meters is in short supply. According to industry analysts, this year, the output of “Sanqing Tea†is expected to be around 10,000 kg, a slight increase from last year. At present, the market price of ordinary Sanqing tea is about 1,200 yuan per kilogram, and the price of alpine tea is about 1,600 yuan per kilogram.
Citizen: Drinking tea is good for health
Prior to the National Tea Drinking Day, the newspaper was commissioned by the District Tourism Bureau to distribute 500 free drinks coupons on the day of the “All People Drinking Tea Dayâ€. Each person can receive two coupons with their ID number and mobile phone number. Last week, nearly 200 readers entered the newspaper and took the coupons. Li Fangcheng is one of them. He is 64 years old this year. Last week, he took the phone number and ID number of several friends to the newspaper and took 10 coupons.
Li Fangcheng told reporters that he is a retired worker of Xiaoshan Liang Farm, and he likes to drink tea on weekdays. “Drinking tea emphasizes a kind of 'slow culture', which is very beneficial to both physical and mental health. It is the most suitable healthy drink for our elderly people.†Li Fangcheng said cheerfully.
This is not the case, the old man specially came to the newspaper to receive a gift voucher, ready to go to the tea house to chat with the friends in the tea house. "Drinking tea is really good for the body. I hope that there will be more such free tea drinking experience in the future, so that more and more people will fall in love with tea," said Li Fangcheng.
As a healthy drink, green tea is popular among young white-collar workers in addition to being loved by middle-aged and elderly people. Hong Shanshan is engaged in financial work in a foreign trade company in the city. Yesterday, she changed the coffee on her desk to green tea. “When I was playing in Xianghu last Friday, the staff gave me a cup of Longjing. I also told me that green tea can resist oxidation, prevent aging, and eliminate excess fat in the body. I found it really good after I tasted it. I bought it and put it in the office." Moreover, drinking tea is about "goods", and it is also busy looking for a kind of inner peace. Miss Hong told reporters.
Association: Local tea brand promotion
On the day of the National Tea Drinking Day, the free gift to the public was Xiaoshan’s self-produced “Xianghu†Longjing. The relevant person in charge of the District Tea Culture Research Association told the reporter that through the gift-giving activities, the citizens can personally feel the tea fragrance, which can further enhance the recognition of “Xianghu†Longjing in the eyes of the public.
“Xianghu†Longjing Tea is the unified brand of tea in Xiaoshan District. It is a tea brand in the whole region created by the regional tea culture research association and the “Xianghu†trademark as the carrier and the main tea production and marketing enterprises in the region. Statistics show that in 2011, there were a total of 20210 mu of tea gardens in our district, of which 17237 mu were put into production; the total output of tea was 522 tons, of which 423 tons of Longjing tea was produced, and the output value reached 56.15 million yuan, accounting for 81% of the total output, respectively. 93.2%.
In the past, Xiaoshan had more than 20 tea trademarks, which caused a lot of miscellaneous tea brands. It was very unfavorable for the tea market in China to increase its popularity and industrialization and win market competitive advantage. It is an inevitable choice for Xiaoshan to develop the tea industry by taking the road of unified brand, unified trademark, unified standard and unified packaging.
The District Tea Association has held the “Xianghu†Longjing tea tasting event for three consecutive years. It is worth mentioning that since 2011, tea content has become more abundant, larger in scale and higher in grade, and has become the “Xianghu†Longjing Tea Festival. The District Tea Association also unified the design and production of the outer packaging of “Xianghu†Longjing Tea, and standardized the use of the “Xianghu†Longjing tea brand logo. “Xianghu Longjing has a flat and smooth shape, a clear and long-lasting aroma, a bright green color, a sweet and mellow taste, and a rich amino acid content. It is a good product in tea.†The staff of the District Tea Culture Research Association said.
This year's tea festival, tea drinking and other tea culture activities, further promoted the popularity of Xiaoshan's "Xianghu Longjing", which has also been favored by more and more consumers.
Government: Tea activities become the new favorite of spring tourism
The combination of tea and tourism: "Xianghu Longjing" has gained popularity with the popularity of Xianghu Lake. Through the purchase and recommendation of tourists, it has gained a certain reputation in the national market.
The many tourism project activities that have been born out of tea have also become the main products of Xiaoshan Tourism in the spring. We sincerely invite the general public and tourists to join us for a date of spring tea.
In April this year, the second "Xianghu" Longjing Tea Festival and the launching ceremony of the 2012 Happy and Healthy Country Tour jointly held a good opportunity for the development of tea tourism in our district. For the promotion of tea culture, the expansion of "Xianghu" Longjing tea Influence, popularize the concept of drinking tea for the whole people, promote the further development of Xiaoshan village tour, and enhance the tourism industry grade and brand of our district will play an active role in promoting.
Spend an hour or two to pick fresh tea from the tea field, learn the fried tea under the guidance of a professional fried tea hand, and then pack and buy your own fried tea. Nowadays, some farmer's farmhouses have attracted many tea lovers. "Young people are more curious, so basically they are all young people." Wang Dabo, a tea farmer in Wangcun Village, Qianshan.
Not long ago, the former organization organized a student to experience a tea, tea and tea ceremony. However, compared with other rural picking tours, there are not many routes for tea picking and swimming, mainly based on extracurricular practice activities in primary and secondary schools.
Every spring, traveling is an indispensable project for Xiaoshan citizens. Visiting tea gardens and brand new teas is undoubtedly a good choice for many tea drinkers. Although it is not always possible to taste the good tea before the show, the taste of the new tea just listed is fresh and refreshing.
What's more, the tea garden is generally located on the mountain, and the top of the mountain is full of greenery, which is more pleasant than the general farmhouse scenery. Put on tea-dressing clothes, wear a hat, and take a tea basket to go to Chashan to experience the tea garden life. After picking up the tea, sit down in the tea garden, drink a cup of tea, admire the surrounding mountains and rivers, and steal a day of leisure, and you will definitely feel worthwhile.
How to choose tea for news links?
In general, tea is divided into three grades: high, medium and low. Ching Ming Festival is an important time node for new tea grades. Before the festival, the picking and listing is generally high-grade famous tea, the output is low, and the price is high. After Qingming, before the rainy season, the picking and listing are mostly mid-range and famous tea. The ordinary people buy the most. Before and after the "May 1st" festival, local new tea was extensively mined and marketed, and the price was much more economical.
Assess the pros and cons of a cup of tea, starting with color, shape, fragrance and taste. Longjing is a treasure in tea. It is known as the "green, fragrant, sweet, and beautiful". Its color is clear and green, and its shape is a flag and a gun, staggered, and ups and downs. Usually when picking tea leaves, only shoot the buds called "Lianxin"; one bud and one leaf, the leaf like a flag, the bud like a gun, it is called "flag gun"; one bud and two leaves, the leaf shape is curled, shaped like a tongue, so it is called "Bird tongue." Wen Qixiang, the fragrance is fresh and mellow, no strong sense of sensation, the product is slow and slow, and the feeling of the cheeks and the lingering and the lingering throat.
In addition, readers should pay attention to whether the various teas are uniform in appearance, color and oily, and contain impurities such as broken tea and branches to assess the quality of the tea. Green tea is better with green and moist (white fur), and the color is yellow and even dead red and dark. When you smell the tea, the good tea leaves should be free of grass and smell. When you touch the tea leaves, the hand feels soft, slippery, flexible, and not easy to break.
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